As a product design manager and portfolio owner I found myself defending endless times why it takes around 9 months to design and launch a product and I couldn’t guarantee success. For the company I was working for that was far too long and risky. I have been applying design-led strategies combining agile and lean for almost 10 years, and they work, but they need to provide solid evidence for decision making. There is certainly one thing they have in common: the goal of de-risking the process. This article is about how to know your are really de-risking it.

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Alejandra González

I help companies design services through innovation strategies to launch products faster and with better returns

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